from production-centred towards customer-centred thinking
Lujatalo, a Finnish construction company, wanted to do something completely new. They aspired to include residents, both those already living in an area and those planning to move there, in the planning phase. 15/30 assisted the company by uncovering valuable insights and involving residents in envisioning future apartments, common spaces and whole residential area. Together the stakeholders uncovered many important details that significantly improve residents experiences. With this details in mind, Lujatalo was able to design a buildings that fit the area and make the residents’ living better and easier. The results were significant: The project led to development of the first apartment building in Finland developed in a co-creative manner, in which potential buyers were included from a very early stage.