15/30 Research

Research

People and contact information

15/30 Research is a research and consulting firm that offers bold ideas, new thoughts, and rock solid research data. We are both a think tank and a ”do tank”: we analyze and consider, but we also do. And we help our clients with the same principle: new data are joined with business activity. We help you to understand the consumers of the future and create visionary products, services, communications and experiences for your own customers.

Our research background is in youth research, from which we have progressed more and more towards trend and futures research. Currently the greater part of our concern is based on research of current phenomena and shifting trends. This could also be called change research: we understand where the world is going and react boldly.

We offer you new research data tailored especially to your needs. We also help you to develop your business activity based on those data. If you want to get to know us and hear more about our services, you can find the contact information below.

Markus Keränen, CEO, researcher

firstname.surname@1530.fi
+358 400 169 199
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Markus Keränen, M.Sc. (Economics), is 15/30 Research’s CEO and a futurist whose work description includes consumer trend research, identification of weak signals, development of research methods and creative use of quantitative methods. Markus is a sought-after speaker. He has lectured at numerous youth, marketing, and trend seminars such as Elintarvikepäivä (Food and Drink Industry Day), Mainontapäivä (Advertising Day) and Kauppalehti.fi’s 15 year anniversary as well as Marketing Communications Weeks in Helsinki, Tampere, and Jyväskylä. Markus works intensively with the operating committees of several companies. He is highly enthusiastic and has an explosive executive ability. Markus’s daily diet ordinarily includes approximately 15 weak signals and one TED talk.

Mikko Ampuja, development director 

firstname.surname@1530.fi
+358 50 3067000
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Mikko Ampuja is 15/30 Research’s development director. Mikko has worked as a consultant, educator and researcher in research and development projects for numerous Finnish youth brands. Mikko is also an acclaimed speaker and has presented on youth marketing themes in many locales including Amsterdam, Delhi and Helsinki. Mikko has also worked as the European chairman for the international Youth Research Partners network. At15/30 Research some of his areas of expertise are the National Youth Study, the Youth Marketing School, and the yearly Youth Marketing Day.

Pauli Komonen, research consultant

firstname.surname@1530.fi
+358 40 7436 990
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Pauli Komonen, M.Sc. (Social Sciences) is a sociologist and trend analyst. Pauli does a lot of hands-on research but is also an active educator, facilitator and speaker. As a researcher Pauli is specialized in qualitative and ethnographic methods. Pauli’s main areas of interest include youth culture, subcultures, media and popular culture. Pauli is one of the editors and writers of the Street Culture Anthology published in Spring 2012. Pauli has provided expert commentary on youth and trend phenomena on Yle and MTV Media’s television and radio channels, and also on newspapers like Turun Sanomat, Ilta-Sanomat and Aamulehti. Pauli is also a founding member of the Futures Specialists Helsinki network.

Samil Aledin, research consultant

firstname.surname@1530.fi
+358 50 596 7365
LinkedIn

Samil Aledin, D.Sc. (Economics), is an expert on youth brand consumption, consumer brand relationships and qualitative research. Samil works in our company as a research consultant responsible for research projects from the beginning stages of planning to the end stages of procedural recommendations and conceptualization. In addition to traditional qualitative research Samil has special expertise in ethnographic methods. His doctoral dissertation (2009) ”Teenagers’ brand relationships in daily life” examines the meanings and roles of brands in the everyday interactions of teenagers.

Samil has previously worked for over six years in multifaceted marketing endeavors at a national and international level. Currently he is a member of an international association of brand relationship researchers, which he visits yearly to present his research. In addition Samil has worked as a visiting lecturer at universities, written chapers for books in the field, and worked as a youth consumption expert for various media, including Yle TV and radio as well as Helsingin Sanomat. Samil’s chapter on teen brand relationships appears in the book ”Consumer-Brand Relationships: Theory and Practice” published in April 2012.

Heini Karppinen, research consultant

firstname.surname@1530.fi
+358 40 755 1803
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Heini Karppinen, M.Sc. (Economics) is interested in the ways organizations make use of research data. Heini is enthusiastic about development of creative methods and making use of them in the areas of, among others, learning, communication, and management. She is the newest reinforcement in the inquisitive and knowledgeable 15/30 Research team.

Heini has studied behavioral science, pedagogy and psychology as well as management. Her earlier work experience has been in the world of clientship analysis, consumer research, and business location planning as an analyst and team manager. She is also familiar with developing quantitative methods to support business activity. Heini is interested in many social phenomena from visual art to youth questions.

Contact Information

15/30 Research Oy
Bulevardi 9 C 34
00120 Helsinki

Markus Keränen, CEO, researcher
GSM 0400 169 199

Mikko Ampuja, development director
GSM 050 306 7000

Pauli Komonen, research consultant
GSM 040 7436 990

Samil Aledin, research consultant
GSM 050 596 7365

Heini Karppinen, research consultant
GSM 040 755 1803

Enna Leminen, researcher (on maternity leave)
GSM 044 52 62 992

Email addresses take the form firstname.lastname@1530.fi

Twitter: @1530Research
facebook.com/1530research