15/30 Research


Camp Berlin calls students to define the TV experience of the new generation

Digita, 15/30 Research and RayQ are organizing the CampBerlin innovation camp on 6-14 February 2013 for 15 students in the center of German TV production, Berlin. During the week the students will be given the task of building a concept that will bring the next generation of TV experience to consumers.

-Digita’s CEO Sirpa Ojala: We’re looking for new, unprejudiced outlooks on the union of internet and television. Digita wants to be an invigorating opener of new possibilities, and the TV field’s great transition underlines their importance, to us, our customers, and users of television.

There are no limits on who can apply. Students with a burning passion for new innovations from backgrounds in TV, internet and game production, marketing, and managerial and behavioral sciences will be considered.

-We have ideated for Digita a slightly different kind of model for approaching the service formatting of digital channels. It’s clear that internet and TV are at a turning point in their development. We need new approaches to television production and distribution. We’ll see what comes out when we turn a few basic assumptions on their heads, says CampBerlin producer Marko Kulmala of Insano.

CampBerlin has been planned and constructed in collaboration with 15/30 Research’s Markus Keränen and RayQ’s Ville Lähdesmäki.

-The quiet signals that are visible now could change the union of internet and TV much faster than thought, and in surprising directions. CampBerlin is taking research data straight to product development, 15/30 Research’s Markus Keränen reveals.

Application instructions: www.campberlin.fi

Further information:

Digita, Vesa Erkkilä puh 040 548 17 39 vesa.erkkila(at)digita.fi Insano, Marko Kulmala puh 050 466 66 65 crew(at)campberlin.fi